To support the launch of And Just Like That… Season 3, HBO Max created a premium editorial destination that celebrated the return of one of its flagship Max Originals. Designed to capture the series' unmistakable blend of fashion, culture, and contemporary storytelling, the experience served as the central digital hub for the season's marketing campaign, bringing together exclusive content, promotional media, and editorial storytelling within a sophisticated, immersive interface.
I led the project from concept through launch, overseeing the complete creative and technical execution of the experience. Partnering closely with Max Originals and Sarah Jessica Parker's creative team, I helped translate the visual identity and tone of the new season into a cohesive digital experience that reflected the elegance, personality, and cultural relevance of the franchise while supporting broader marketing initiatives across the HBO Max platform.
From early ideation through final production, I established the site's creative direction, designed the complete user experience and visual language, developed its branding system, and hand-coded the entire front-end implementation. Every aspect of the experience—from typography and editorial layouts to motion, imagery, and interactive components—was crafted to create a refined, magazine-inspired destination that balanced premium storytelling with intuitive navigation and high-performance responsiveness across desktop and mobile devices.
Working collaboratively with marketing, editorial, product, engineering, and quality assurance teams, I ensured the experience met HBO Max's exacting standards for accessibility, performance, and visual consistency while remaining scalable throughout the campaign lifecycle.
The finished website became the definitive digital destination for And Just Like That… Season 3, seamlessly connecting audiences with the series through elevated design, editorial storytelling, and immersive digital craftsmanship. By combining strategic creative direction with hands-on front-end development, the project delivered a polished experience that strengthened audience engagement and reinforced HBO Max's reputation for premium digital storytelling.