To commemorate the 25th anniversary of The Sopranos, HBO Max launched a dedicated digital experience celebrating one of television's most influential and enduring series. As part of the platform's larger anniversary campaign, the website served as a central destination for fans, blending premium editorial storytelling with modern digital design to reintroduce the series to longtime viewers while inspiring a new generation to discover it.
I led the project from concept through launch, overseeing every stage of the creative and technical process. Beginning with early ideation, I developed multiple visual concepts and interactive design directions that captured the cinematic atmosphere and unmistakable identity of The Sopranos while translating its legacy into a contemporary streaming experience. Through close collaboration with cross-functional stakeholders, the experience evolved through several design iterations to ensure alignment with campaign objectives and HBO's premium brand standards.
Once the creative direction was approved, I hand-coded the entire front-end experience, transforming high-fidelity designs into a fully responsive, production-ready website. Every interaction, animation, and layout was carefully crafted to maintain visual fidelity across devices while delivering a fast, seamless user experience.
The finished site became a key component of HBO Max's 25th Anniversary marketing campaign—an immersive editorial destination that celebrated the show's cultural legacy, reinforced the HBO brand, and encouraged renewed audience engagement with one of television's most iconic series.